Basil Beighey

1005 River Mill Circle
Roswell, GA 30075

+1 404-451-3929
LinkedIn Profile

Summary

Innovative marketing professional with a proven track record of success specializing in producing effective branding, compelling marketing assets, and managing creative teams, with maximum ROI. I’m especially effective at marketing technical products including medical devices, software, and industrial automation. Demonstrated success in consumer research and competitive analysis to support business goals and execution of go-to-market and business plans. Strong people leader who is passionate about developing and inspiring teams.

Competencies Include:

  • Management of creative teams
  • Budgeting and performance reporting
  • Stakeholder relations, client relations, and executive influence
  • Branding, brand design, and brand enforcement
  • Digital Marketing including search engine marketing (SEM), search engine optimization (SEO), social media marketing, video production, email marketing, and digital display ads
  • Website development
  • Print asset production including print collateral and documents
  • Content production including writing, message formulation, and art direction
  • Trade Shows and exhibit design and management
  • FileMaker Database Application Development

Professional Experience

Marketing Communications Manager

CryoLife, Inc. | 2014-2019

CryoLife manufactures and markets medical devices including mechanical heart valves, surgical adhesives, sealants, vascular stents, and grafts, as well as cardiac lasers. CryoLife also recovers, preserves, and distributes human cardiac and vascular tissues for use in surgical procedures.

Responsibilities included:

  • Development of all customer-facing marketing assets including web properties, print collateral, presentations, and video production
  • Oversight of 120 yearly trade shows and special events
  • Development and enforcement of corporate brand identity
  • All advertising copy and placement
  • All content for web and social media channels
  • Digital marketing campaigns (Google Adwords/Facebook)
  • Oversight of a 1.2 million dollar marketing budget

Managed six direct reports …

  • Web Master
  • Trade Show Manager
  • Print Designer
  • Digital Strategist
  • Content Specialist
  • Video Editor

Highlights

  • Created the first comprehensive brand guidelines
  • Saved company over $475,000 in the first two years by re-engineering main trade show exhibit, tracking costs, and taking all creative production and web development “in-house”
  • Developed an application to manage trade shows, projects, advertising insertions, and track all expenses to calculate ROI
  • Corporate sales grew from $42 Million to $262 million
  • Stole a 9% market share from mechanical valve competitors
  • Stock rose from $9 to over $30 per share

Marketing Manager

eSecuritel | 2009 - 2013

eSecuritel provides telecommunication services including wireless handset insurance, extended warranties, handset refurbishment, and logistical services to the wireless telecommunication industry.

Highlights

  • Streamlined production by implementing project mgmt. software
  • Improved response time by outsourcing fulfillment
  • Streamlined print production and improved accuracy by implementing a collaborative Adobe InCopy/InDesign workflow empowering stakeholders to directly edit content in over 400 live documents.
  • Design and Production of all marketing assets including printed collateral, point of sale materials, digital assets and video production

Marketing Consultant

Basil Anthony Beighey & Assoc. | 2007 - 2009

Provided creative, technical and marketing services to clients in the Atlanta area including Philips Electronics, McKesson, Georgia-Pacific, Beacon Media newspapers, and many others.

Other Services Provided

  • Marketing strategy
  • Database and application development
  • Web site design and development
  • Branding and corporate identity
  • Print Design: print ads, brochures, proposals, flyers, catalogs, packaging, point of sale
  • Presentation production, stage presentations, Powerpoint, multimedia, Video Production: proof of concept, testimonials, institutional video
  • Creative Writing: ad copy, scripts, marketing collateral
  • Special Event Production and Management

Marketing Communications Manager

Royal Philips Electronics | 1998 - 20097

Philips Electronics Industrial Automation Division was a global manufacturer of robotic equipment used in manufacturing printed circuit boards (SMT – surface mount technology).

Highlights

  • Reported directly to the President/CEO
  • Responsible for a $1 million marketing budget
  • Responsible for all creative aspects of all marketing assets
  • Contributed to brand identity formulation
  • Project management of many simultaneous marketing initiatives including ad campaigns, collateral material production, trade show exhibits, multimedia sales presentations and video production
  • Primary interface with PR firm and outside creative vendors
  • Liaison to our international marketing organization

Other Professional Skills

  • Six Sigma Green Belt
  • FileMaker Pro Data Base and Application Developer
  • Team Management: Managed up to twenty-five direct reports in a fast-paced, high demand, work environment
  • Web Site Development: Experienced HTML 5, CSS 3, and JavaScript coder, Dreamweaver, WordPress
  • Print Design and Production: Expert level, 30 year veteran with Adobe Creative Suite; producing every kind of printed collateral from simple flyers to fifty-page, full color, catalogs, and RFPs
  • Graphics and Multi-Media Production: 20 plus years experience with Adobe Creative Suite of applications (Illustrator, Photoshop, InDesign) created every conceivable graphics project including logo design, corporate identity packages, trade show / large format graphics; print and multi-media design.
  • Video Production: Professional video producer, scriptwriter, editor, and post-production effects editor

Education

B.S. – Bachelor of Science Degree in Marketing
Penn State University
University Park, PA 16802

Hobbies

  • Accomplished Golfer (9 handicap)
  • History buff, with a special interest in military history
  • Avid nonfiction reader (minimum 10 books per year)
  • Gourmet cook